"It will involve an outreach by an interesting mix of GOP officials, ranging from 2008 Republican presidential nominee John McCain to Jeb Bush, the former Florida governor and the younger brother of the man many Republicans blame for the party's battered brand: former President George W. Bush."
Who's brilliant idea was it to bring in Jeb Bush. Who else knows Jeb Bush besides Floridians. You DO NOT want a Bush name anywhere near a national GOP rebranding. No matter how great he was in Florida.
