The dems are also rebranding them as the part of "NO" and "No Ideas". This will also help to keep the GOP on the ropes for a long time to come. It is true that they have no credible ideas and they are severe obstructionists, but with dems hitting this theme home for the next year and a half until the midterm elections, I think the GOP is in real trouble.
What has changed over the past several years? People see that the GOP screwed things up so badly that their old tactics seem childish. Not only are the cultural wars of the 90's and early 00's no longer affective. The labels as soft on national security don't stick to dems anymore. It is so bad for the repubs that Politico wrote how Obama doesn't care about any attacks coming out from the right.
Obama is on Leno. He has the Greatful Dead over to the Oval Office. And just today Usher was spotted at the white house. The right is in such a frenzy they will probably end up screwing themselves into the ground.